Together with partners and institutions, we promote and sponsor initiatives and major cultural, social and sporting events in the communities where we work. Our social role is a part of our core business. Even when promoting our brand through major events, our focus is always on the society around us. We preserve and nurture local cultural and environmental heritage, through various projects that engage communities directly.
Our initiatives can be grouped into four areas:
We support major, high-profile events in the sporting calendar, with an ongoing focus on championing a culture of sport among young people by fostering the related values of teamwork and social integration.
We are passionate supporters of winter sports and are continuing our long-term partnership with the Alpine Skiing FIS World Cup, focusing in particular on the main event in Kitzbühel. This passion is reinforced through our commitment to supporting the athletes that make this sport one of the most popular worldwide, with a strong female presence. In Slovenia, we support the team headed by Tina Maze, gold medallist in the women's giant slalom and women's downhill at the Sochi 2014 Olympics, and in Italy, Banca Generali supports Federica Brignone.
We are also involved in ice hockey, supporting the Czech Ice Hockey Extra League through Česká Pojišťovna.
In sports team, Generali France supports the French Volley-ball male team, 2015 CEV Volleyball European Champion for the first time, after winning the Gold medal at FIVB Volleyball World League championship held on July 2015.
Our sponsorship of men and women in sport also extends to sailing. We have sponsored sailing in France for 40 years and recently welcomed Isabelle Joschke as one of our ambassadors, together with Nicolas Lunven, official skipper of Generali France and the Generali boat since 2010. French-German sailor Isabelle Joschke is also a founding member of Horizon Mixité, an NGO that promotes gender diversity and which recently supported the UN's HeForShe campaign.
We continue to sponsor big regattas: Generali Solo (France), the Easter Regatta (Croatia) and the Barcolana, the most popular Mediterranean sailing regatta, held in the Gulf of Trieste (Italy).
In addition, we support women's sport in other disciplines. In golf, we are partners of the Generali Ladies Tour in France and sponsor the golfer Caroline Alfonso, whereas in tennis, we are partners of the WTA tour event Generali Ladies Linz, held in Austria. The group also supports equestrianism, through Generali in France.
Discover the six basic principles for sport that is respectful of others and of the environment, in the Charte du sport responsable.
We look after the things that matter, supporting initiatives to preserve and champion artistic, architectural and environmental heritage, passing down the importance of preserving our history to future generations.
We recognise that art is a powerful driver of knowledge and growth, so in 2014 we set out to help open Venice's magnificent Palazzo Cini Gallery to the public on a long-term basis. In doing so, we once again gave people the chance to discover, enjoy and regain access to its wonderful collections: paintings, furniture and other artworks that reflect the original character of the residence of the great collector Vittorio Cini, as well as his personal taste.
Our commitment to culture is also demonstrated by specially designed educational activities for young people. The Radici del Presente (Roots of the Present) museum at our offices in Piazza Venezia, Rome, houses the group's archaeological collection, which is accessible to visitors in a space designed particularly with young people in mind.
We promote also young designers by sponsoring ITS: International Talent Support 2015 with participants coming from the most prestigious schools of fashion, accessories and jewellery selected worldwide. Argentinian Aitor Throup, chosen out of the 54 past edition finalists, won the “Generali Special Award” for his innovative, experimental vision and his strong technical skills that allow him to carry out his personal project.
Culture also covers music, which we support through active partnerships with organisations including the Giuseppe Verdi Lyric Theatre and the Rossetti theatre in Trieste, and the Musikverein in Vienna.
We are actively engaged in protecting the environment, both by raising awareness and through specific projects. Generali France sponsors the Grand Ballon de Paris, a hot air balloon that measures pollution levels in the French capital by analysing air quality, in turn making an important contribution to science and understanding.
We work to raise environmental awareness in Asia through The Green Power Hike initiative in Hong Kong. Meanwhile in Italy, through Europ Assistance, we look after a 17-hectare forest known as the Bosco dei 100 Passi (The 100 Steps Wood) near Milan.
Find out more about the museum in Count Vittorio Cini's former home
We are working to support and enhance Italy's historical and archaeological heritage. Find out more about the museum at our historic Rome office.
The Ballon de Paris, a hot air balloon equipped with scientific instruments, has been flying the Generali logo above Paris since 2013. It will continue to do so for another three years.
We believe in community support projects because education has the power to change people's lives. We work with social integration initiatives and also support new financial education projects more closely related to our own sector, raising awareness and presenting new opportunities to future generations.
We support communities through a variety of initiatives, including social reintegration projects with the Community of San Patrignano, through the Generali Foundation, and projects to support child victims of war, through the Luchetta Ota, D'Angelo, Hrovatin Foundation.
In the Czech Republic, we work through Česká Pojišťovna to assist the Leontinka Foundation, which develops innovative projects for blind young people. In Hungary, we help local family shelter programmes through Smile Hunter, to develop the personal skills of child trauma survivors.
In Bulgaria, we support the For Our Children foundation, which works to promote foster care for children from orphanages. In Hong Kong, we assist the Rainbow Life Family Support Project, which provides learning opportunities for children excluded from the school system.
We sponsor financial education projects to help people learn about important topics for their future. In Panama, we support the Junior Achievement programme, which offers training to develop personal business skills. In the Netherlands, we work alongside the Life and Finance Foundation (LF), an economics and financial education body, to raise teenage awareness of personal finance.
The Assicurazioni Generali Foundation was set up in 1982 as a driver and catalyst of social sector initiatives.
In the country with the highest rate of child abandonment in Europe, the For Our Children Foundation has sponsored the construction of 18 family support centres, as well as foster care for 5,500 children.
Going beyond traditional teaching methods, Junior Achievement organises practical, hands-on educational initiatives including workshops, competitions and entrepreneurial programmes.
We are highly engaged and active in scientific research and social awareness campaigns to promote health and provide safety information. Our work encompasses projects of various kinds, from the universal in scope to those more closely linked to the local community.
In the scientific field, we support Revert, an Italian non-profit organisation at the international forefront of clinical trials on cell therapy for multiple sclerosis and other neuro-degenerative diseases – one of the main medical and social challenges of our time.
We also bring scientific research and charity work together in another major project: the DREAM Programme of the Community of Sant'Egidio for tackling HIV in Congo, which is sponsored by the Generali Foundation.
In the social sphere, the Generali Future Fund (Zukunftsfonds) promotes civic engagement and demographic research in Germany, which mainly involves over-55s helping young people.
We also support major social awareness campaigns to promote health and provide safety education, with targeted projects that involve both children and adults. In the field of road safety, we are working with the Pothole project in the Czech Republic, Hungary and Slovakia, to make roads safer by continuously monitoring potholes. The dedicated website and app allow the public to report any potholes they find, anywhere in the country.
In the Czech Republic, we promote a greater sense of responsibility in both drivers and commuters, through the Gentleman on the Road project. In Slovakia, with Apple and Lemon, we work with schoolchildren to raise awareness on the issues of speeding and alcohol abuse, in collaboration with the national police.
Our support for Revert has helped to speed up clinical trials.
Generali Future Fund aims to be an agent of change by promoting civic engagement and acting as an intermediary between social enterprises, institutions and organisations.
In Slovakia, the "Apple and Lemon" campaign involved the police organising a network of roadblocks for a week, operated with the assistance of pupils, teachers and our agents.
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