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What is Insurance ?

The concept of insurance originates from a simple yet complex idea: managing uncertainty about the future by protecting against risks, perhaps remote but nonetheless predictable, and by sharing the costs among individuals with the same needs.


The idea accompanied the rise of mercantile economies and strongly contributed to the development of modern societies by facilitating free enterprise and individual progress, allowing people to build a more secure future with the peace of mind to make choices and plan their future.


The insurance industry that arose from this idea is founded on the following key principles:

  • the need to ensure future economic stability and security
  • the principle of solidarity between similar groups exposed to the same risk scenario
  • the fiduciary relationship between the insured and the insurer, based on transparency
  • the reversal of the economic transaction – the service is paid for in advance (the insurance premium) and then, if the accident in question happens, the insurer is required to compensate the damage covered in the agreement.


There are numerous types of insurance agreement. The main categories will be briefly explained in the following sections. These are essentially the same in all countries since insurance responds to the fundamental and universal need for security and protection.

Access Key

In order to make keyboard navigation easier, some access keys are available, which allow easier menus selection, user-friendly activation of some key commands and shortcut access to some of the most visited pages of the generali.com web site.
Menu’s access keys are browser-independent. They are the following:

  • [CTRL]+[Z] to open the 1st level menu items (in the red bar), [TAB] to select a 2nd level menu item (in the scroll down menu)

Once the chosen item has been selected, click on [ENTER] to activate the required link.
Command and Page access keys, on the other hand, require a different instruction sequence, based upon the browser in use:

  • with Microsoft Internet Explorer, press [ALT] + access key + [ENTER]
  • with Firefox, Mozilla e Netscape, press [ALT] + [SHIFT] access key
  • with Chrome, press [ALT] + access key

Please note that, when the access key is a number, you should use the horizontal keys on the upper part of the keyboard, and not the numeric keypad on its right side.

The available access key are the following:

Access key

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